It is very easy to determine that with a Small Business Site is currently going to be a rewarding addition to your existing business, but many business owners are underestimating the development prices and also the function of the material that is needed in order to fulfill the traffic user experience.
Having knowledge of the components that your website needs so as entice repeat visits is quite highly recommended, please take note of the essential functions your small business website must have.
After a visitor lands on your site the ease with which they are able to navigate around your site is an essential element for their user experience. You might have the best looking website ever with the products available however if the customer has difficulty in finding what they want your small business website isn’t actually performing its purpose. Make sure that you have a Search Box that is visible and that is fully functional. Don’t build your site using Flash.
Most small business owners need the newest technologies and excitement as a way to defy the standard, but developing a Flash site creates the website to be slow and is tricky for the customer.
Tell them what to do
Make it easy if you want them to sign up to your Newsletter allow them to do this and inform them to do it ‘Please sign up to our Newsletter’ – in case you desire them to purchase products from you, also make it a pretty simple process and make it clear about how to buy, ask them ‘Please Purchase Now’ recalling to get rid of any distractions which can dissuade them from doing as you would like.
The biggest mistake most business owners have is assuming that the customer is an experienced one. Keep it clear and simple and do not be scared to inquire.
Have a Blog
There’s no better way to gain more attention to your small business site besides having a blog. Your blog will basically be your company voice that adds a enormous amount of personality.
There was a time when displaying your reviews/testimonials Was a manner in which to incorporate your business website offerings that were small and visual credibility, however much has changed since.
With the launch of Google Hotspot and Google Places and With the fact that your reviews are now placed by Google beside your business listings, it is more important to have a pro-active approach and make it a part of your strategy.
Having your full range of contact information available on your Small business site is one that is often over looked, and just another easy method to add the authenticity that all small business should possess.
A necessity to have is your land based address number and clearly email address but also make clear all of your social networking platforms such as Facebook, Twitter, Linked in etc.